As you know I am an Apple enthusiast and more importantly I love innovative marketing, advertising ideas. Volkswagen Vento’s talking paper was one such but AXA Insurance of France has gone one step ahead. AXA group launched an iPhone Application through which you can track your insurance products. To launch this innovative product, they did an innovative ad too
Initially, they published an ad in magazines with a white space and some instructions – “Asking the readers to keep their iPhone on the blank space” ( Most probably with a open AXA app i believe). When the readers keep it, the iPhone automatically runs the ad and ending with the demo of the app. If you think it can’t be true, watch the video.
This happened for real and one hell of a marketing idea. It may have reached only a few peopl who had iPhones but this is one awesome campaign. Ok if that’s what iAds can do, it will redefine the advertising industry.