As you know I am an Apple enthusiast and more importantly I love innovative marketing, advertising ideas. Volkswagen Vento’s talking paper was one such but AXA Insurance of France has gone one step ahead. AXA group launched an iPhone Application through which you can track your insurance products.To launch this innovative product, they did an innovative ad too
Initially, they published an ad in magazines with a white space and some instructions – “Asking the readers to keep their iPhone on the blank space” ( Most probably with a open AXA app i believe). When the readers keep it, the iPhone automatically runs the ad and ending with the demo of the app. If you think it can’t be true, watch the video.

As you know I am an Apple enthusiast and more importantly I love innovative marketing, advertising ideas. Volkswagen Vento’s talking paper was one such but AXA Insurance of France has gone one step ahead. AXA group launched an iPhone Application through which you can track your insurance products. To launch this innovative product, they did an innovative ad too
Initially, they published an ad in magazines with a white space and some instructions – “Asking the readers to keep their iPhone on the blank space” ( Most probably with a open AXA app i believe). When the readers keep it, the iPhone automatically runs the ad and ending with the demo of the app. If you think it can’t be true, watch the video.

This happened for real and one hell of a marketing idea. It may have reached only a few peopl who had iPhones but this is one awesome campaign. Ok if that’s what iAds can do, it will redefine the advertising industry.

Atttribution: I read this from 9to5mac.com and here is the original article

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Sylvian

Posted by Sylvian

Marketing Analyst by profession, a quizzer by passion, a blogger by choice, a poet by chance, a non-conformist by gene and a rebel by birth

2 Comments

  1. Ilamparithi October 28 at 5:37 am

    Walmart has a new one.. The Crowdsaver.. Thought the idea has been used already, never on this scale.. When more people start liking a post on a product by Walmart.. The price goes down automatically. 🙂
    http://www.facebook.com/walmart#!/walmart?v=app_1

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  2. Tweets that mention One Hell of a Marketing Idea - AXA's iAd | Sylvianism -- Topsy.com October 28 at 3:34 pm

    […] This post was mentioned on Twitter by Mobile Ad News! and ComboApp, Sylvian Patrick. Sylvian Patrick said: You saw Volkswagen Vento's talking ad, how about Live Digital video ad in a Newspaper – here it is from AXA – http://bit.ly/9qyoAw […]

    Reply

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